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The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring", including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.
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Beyond Maximarketing, Stan Rapp, Thomas L. Collins
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Beyond Maximarketing
- Langue
- Anglais
- Auteurs
- Stan Rapp, Thomas L. Collins
- Éditeur
- McGraw-Hill Companies
- Publié
- 1995
- Format
- souple
- Pages
- 319
- ISBN10
- 0070153388
- ISBN13
- 9780070153387
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,35 sur 5
- Description
- The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring", including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.