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- 64pages
- 3 heures de lecture
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A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
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A Technique for Producing Ideas, James Young
- Langue
- Année de publication
- 2003
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- A Technique for Producing Ideas
- Langue
- Anglais
- Auteurs
- James Young
- Éditeur
- Mcgraw-hill
- Publié
- 2003
- Format
- souple
- Pages
- 64
- ISBN10
- 0071410945
- ISBN13
- 9780071410946
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Motivation & Bien-être, Thèmes psychologiques, Développement personnel, Design, Écriture, Productivité
- Évaluation
- 4,05 sur 5
- Description
- A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.