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"In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage."
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Information Orientation, Donald A. Marchand, William J. Kettinger, John D. Rollins
- Langue
- Année de publication
- 2001
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Information Orientation
- Langue
- Anglais
- Éditeur
- Oxford University Press
- Publié
- 2001
- Format
- rigide
- Pages
- 328
- ISBN10
- 0199240671
- ISBN13
- 9780199240678
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4 sur 5
- Description
- "In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage."