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- 246pages
- 9 heures de lecture
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Chen's groundbreaking research into human behavior turned into tangible results for Hewlett-Packard, saving the company millions of dollars, simply by explaining why people really do the things they do. This text translates the findings of behavioral economics into concrete actions to achieve new levels of success.
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Secrets of the Moneylab, Kay-Yut Chen, Marina Krakovsky
- Langue
- Année de publication
- 2011
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- (souple)
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- Titre
- Secrets of the Moneylab
- Langue
- Anglais
- Auteurs
- Kay-Yut Chen, Marina Krakovsky
- Éditeur
- Penguin UK
- Publié
- 2011
- Format
- souple
- Pages
- 246
- ISBN10
- 0670919454
- ISBN13
- 9780670919451
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Économie
- Évaluation
- 3,5 sur 5
- Description
- Chen's groundbreaking research into human behavior turned into tangible results for Hewlett-Packard, saving the company millions of dollars, simply by explaining why people really do the things they do. This text translates the findings of behavioral economics into concrete actions to achieve new levels of success.