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The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.
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The Third Screen. Marketing to Your Customers in a World Gone Mobile, Chuck Martin
- Langue
- Année de publication
- 2011
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- Titre
- The Third Screen. Marketing to Your Customers in a World Gone Mobile
- Langue
- Anglais
- Auteurs
- Chuck Martin
- Éditeur
- Nicholas Brealey
- Publié
- 2011
- Format
- rigide
- ISBN10
- 1857885643
- ISBN13
- 9781857885644
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,45 sur 5
- Description
- The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.


