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The Third Screen. Marketing to Your Customers in a World Gone Mobile

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The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.

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The Third Screen. Marketing to Your Customers in a World Gone Mobile, Chuck Martin

Langue
Année de publication
2011
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Titre
The Third Screen. Marketing to Your Customers in a World Gone Mobile
Langue
Anglais
Publié
2011
Format
rigide
ISBN10
1857885643
ISBN13
9781857885644
Séries
Évaluation
3,45 sur 5
Description
The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.