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A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: * Turning beans into bucks * Building a winning sales team * Providing WOW! customer serviceThe two authors share their inside perspective on running a coffee bar, answering questions such as: * How do I prepare a business plan? * How do I market my coffee bar? * What special equipment will I need? * What will it cost to get started? * What should I look for when choosing a location? * How do I roast coffee beans and brew a great cup of coffee? * What are the 11 steps to WOW! customer service? * What about expansion and franchising?The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.
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Start & Run a Coffee Bar, Thomas Matzen, Marybeth Harrison
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Titre
- Start & Run a Coffee Bar
- Langue
- Anglais
- Auteurs
- Thomas Matzen, Marybeth Harrison
- Éditeur
- Self Counsel Press
- Publié
- 2007
- Format
- souple
- Pages
- 256
- ISBN10
- 1551807718
- ISBN13
- 9781551807713
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,35 sur 5
- Description
- A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: * Turning beans into bucks * Building a winning sales team * Providing WOW! customer serviceThe two authors share their inside perspective on running a coffee bar, answering questions such as: * How do I prepare a business plan? * How do I market my coffee bar? * What special equipment will I need? * What will it cost to get started? * What should I look for when choosing a location? * How do I roast coffee beans and brew a great cup of coffee? * What are the 11 steps to WOW! customer service? * What about expansion and franchising?The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.