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A guide to reaching and profiting from China's expanding luxuryconsumer class China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. The Chinese market forluxury goods is expected to expand from $2 billion this year tonearly $12 billion by 2015. Today's biggest global luxury goodsretailers expect China to make up a large and ever growing portionof their customers, and those businesses are responding with newstores and investments in China. Luxury China givesreaders–particularly professionals in advertising, marketing,and the luxury brands industry–a deep look into the future ofthe Chinese luxury goods market and shows them how to tap intoChina's tremendous market potential.
Achat du livre
Luxury China. Market Opportunities and Potential, Pierre Xiao Lu
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Luxury China. Market Opportunities and Potential
- Langue
- Anglais
- Auteurs
- Pierre Xiao Lu
- Éditeur
- Wiley, J
- Publié
- 2010
- Format
- rigide
- Pages
- 251
- ISBN10
- 0470823410
- ISBN13
- 9780470823415
- Séries
- Mots clés
- Nonfiction
- Évaluation
- 3,25 sur 5
- Description
- A guide to reaching and profiting from China's expanding luxuryconsumer class China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. The Chinese market forluxury goods is expected to expand from $2 billion this year tonearly $12 billion by 2015. Today's biggest global luxury goodsretailers expect China to make up a large and ever growing portionof their customers, and those businesses are responding with newstores and investments in China. Luxury China givesreaders–particularly professionals in advertising, marketing,and the luxury brands industry–a deep look into the future ofthe Chinese luxury goods market and shows them how to tap intoChina's tremendous market potential.