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An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.
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The Elements of Marketing, Anthony R. Morden
- Langue
- Année de publication
- 1991
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The Elements of Marketing
- Langue
- Anglais
- Auteurs
- Anthony R. Morden
- Éditeur
- DP Publications
- Publié
- 1991
- Format
- souple
- Pages
- 779
- ISBN10
- 1870941969
- ISBN13
- 9781870941969
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Description
- An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.