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Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line-up that will spark student interest and generate lively classroom discussions.
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Crafting and executing strategy : the quest for competitive advantage : concepts and cases., John Gamble, A. J. Strickland, Arthur A. Thompson
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Crafting and executing strategy : the quest for competitive advantage : concepts and cases.
- Langue
- Anglais
- Éditeur
- McGraw-Hill/Irwin
- Publié
- 2005
- Format
- rigide
- Pages
- 1056
- ISBN10
- 0071114009
- ISBN13
- 9780071114004
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, Gestion & Ressources humaines, Marketing & Ventes, Leadership
- Description
- Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line-up that will spark student interest and generate lively classroom discussions.