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Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.
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Food Wrap, Steven Heller, Anne Fink
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 3,03 €
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