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This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
Achat du livre
Qualitative Research Methods in Public Relations and Marketing Communications, Christine Daymon, Immy Holloway
- Langue
- Année de publication
- 2011
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- (souple)
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