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A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.
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Pocketbook Power, Bernice Kanner
- Langue
- Année de publication
- 2004
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Pocketbook Power
- Sous-titre
- How to Reach the Hearts and Minds of Today's Most Coveted Consumers--women
- Langue
- Anglais
- Auteurs
- Bernice Kanner
- Éditeur
- McGraw-Hill Companies
- Publié
- 2004
- Format
- rigide
- Pages
- 211
- ISBN10
- 0071418601
- ISBN13
- 9780071418607
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 3 sur 5
- Description
- A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.