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Discusses the strategic process and how to assess the position of a company and that of its competitors. The book then considers how to analyze the resources of a company and the questions that need to be asked when developing a corporate strategy.
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Strategic management, John L. Thompson
- Langue
- Année de publication
- 1990
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Strategic management
- Langue
- Anglais
- Auteurs
- John L. Thompson
- Éditeur
- Chapman and Hall
- Publié
- 1990
- Format
- souple
- Pages
- 656
- ISBN10
- 0412375001
- ISBN13
- 9780412375002
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Description
- Discusses the strategic process and how to assess the position of a company and that of its competitors. The book then considers how to analyze the resources of a company and the questions that need to be asked when developing a corporate strategy.