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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
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Guerrilla Marketing for the Home-based Business, Jay Conrad Levinson, Seth Godin
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- Année de publication
- 1995
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