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How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.
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Branding India, Amitabh Kant
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Branding India
- Langue
- Anglais
- Auteurs
- Amitabh Kant
- Éditeur
- Harpercollins
- Publié
- 2009
- Format
- souple
- Pages
- 298
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.