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'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.' Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business
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Essentials of Strategic Management, Martyn R Pitt, Dimitrios Koufopoulos
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- Année de publication
- 2012
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