Épuisé
En savoir plus sur le livre
This study explores the growing importance of public relations and demonstrates its integration into a company's marketing strategies. The author uses numerous case studies to introduce readers to some of the innovative techniques used by leading companies.
Achat du livre
The Marketer's Guide to Public Relations, Thomas L. Harrison
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- The Marketer's Guide to Public Relations
- Langue
- Anglais
- Auteurs
- Thomas L. Harrison
- Éditeur
- Wiley
- Publié
- 1993
- Format
- souple
- Pages
- 320
- ISBN10
- 0471579629
- ISBN13
- 9780471579625
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4,65 sur 5
- Description
- This study explores the growing importance of public relations and demonstrates its integration into a company's marketing strategies. The author uses numerous case studies to introduce readers to some of the innovative techniques used by leading companies.