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- 344pages
- 13 heures de lecture
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This text discusses the major problems and issues of marketing financial services. It presents marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.
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Marketing Financial Services, Arthur Meidan
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Marketing Financial Services
- Langue
- Anglais
- Auteurs
- Arthur Meidan
- Éditeur
- Macmillan
- Publié
- 1996
- Format
- souple
- Pages
- 344
- ISBN10
- 033355003X
- ISBN13
- 9780333550038
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 4,35 sur 5
- Description
- This text discusses the major problems and issues of marketing financial services. It presents marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.