Épuisé
En savoir plus sur le livre
A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.
Achat du livre
International Marketing Strategy, Frank Bradley
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- International Marketing Strategy
- Langue
- Anglais
- Auteurs
- Frank Bradley
- Éditeur
- Prentice Hall
- Publié
- 1995
- Format
- souple
- ISBN10
- 0131495275
- ISBN13
- 9780131495272
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Description
- A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.