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Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
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Relationships and Networks in International Markets, Thomas Ritter, Achim Walter
- Langue
- Année de publication
- 1997
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- Titre
- Relationships and Networks in International Markets
- Langue
- Anglais
- Auteurs
- Thomas Ritter, Achim Walter
- Éditeur
- Emerald Group Publishing
- Publié
- 1997
- Format
- rigide
- Pages
- 460
- ISBN10
- 0080430635
- ISBN13
- 9780080430638
- Séries
- Description
- Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.