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This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
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People Don't Buy what You Sell, Max Brand
- Langue
- Année de publication
- 2005
- Reliure
- (souple)
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- Titre
- People Don't Buy what You Sell
- Sous-titre
- They Buy what You Stand for
- Langue
- Anglais
- Auteurs
- Max Brand
- Éditeur
- Management Books 2000 Ltd
- Publié
- 2005
- Format
- souple
- Pages
- 180
- ISBN10
- 1852524979
- ISBN13
- 9781852524975
- Séries
- Évaluation
- 3,5 sur 5
- Description
- This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.