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This study looks at how sex has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
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Best Ads, Dave Saunders
- Langue
- Année de publication
- 1996
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- (rigide)
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- Titre
- Best Ads
- Sous-titre
- Sex in Advertising
- Langue
- Anglais
- Auteurs
- Dave Saunders
- Éditeur
- B.T. Batsford
- Publié
- 1996
- Format
- rigide
- Pages
- 128
- ISBN10
- 0713479035
- ISBN13
- 9780713479034
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Design, Marketing & Ventes, Marketing et relations publiques, Publicité et promotion, Photographie artistique, Industrie érotique
- Évaluation
- 2 sur 5
- Description
- This study looks at how sex has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.