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Creative Company

How St. Luke's Became "the Ad Agency to End All Ad Agencies"

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  • 288pages
  • 11 heures de lecture

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This title tells the story of how the innovative St Luke's ad agency was founded, describes and explains the business practice and philosophy behind St Luke's and examines its application to other companies in other industries.

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Creative Company, Andy Law

Langue
Année de publication
1999
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(rigide)
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Titre
Creative Company
Sous-titre
How St. Luke's Became "the Ad Agency to End All Ad Agencies"
Langue
Anglais
Auteurs
Andy Law
Éditeur
Wiley
Publié
1999
Format
rigide
Pages
288
ISBN10
0471350265
ISBN13
9780471350262
Séries
Évaluation
3,7 sur 5
Description
This title tells the story of how the innovative St Luke's ad agency was founded, describes and explains the business practice and philosophy behind St Luke's and examines its application to other companies in other industries.