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Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
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Museum Marketing, Ruth Rentschler, Anne-Marie Hede
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Museum Marketing
- Sous-titre
- Competing in the Global Marketplace
- Langue
- Anglais
- Auteurs
- Ruth Rentschler, Anne-Marie Hede
- Éditeur
- Butterworth-Heinemann
- Publié
- 2007
- Format
- souple
- Pages
- 270
- ISBN10
- 0750680652
- ISBN13
- 9780750680653
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4 sur 5
- Description
- Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.