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This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
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Recycling and Redesigning Logos, Michael Hodgson
- Langue
- Année de publication
- 2010
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- (rigide)
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- Titre
- Recycling and Redesigning Logos
- Langue
- Anglais
- Auteurs
- Michael Hodgson
- Éditeur
- Rockport Publishers
- Publié
- 2010
- Format
- rigide
- Pages
- 192
- ISBN10
- 1592536115
- ISBN13
- 9781592536115
- Séries
- Mots clés
- Nonfiction, Art / Culture, Design, Design graphique
- Description
- This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.