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This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level.
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Consumer Behavior and Marketing Action, Henry Assael
- Langue
- Année de publication
- 1995
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- (rigide)
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- Titre
- Consumer Behavior and Marketing Action
- Langue
- Anglais
- Auteurs
- Henry Assael
- Publié
- 1995
- Format
- rigide
- ISBN10
- 0538844337
- ISBN13
- 9780538844338
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level.