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Paramètres
- 224pages
- 8 heures de lecture
En savoir plus sur le livre
This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.
Achat du livre
Advertising, Sandra Cottier Bunting
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Advertising
- Langue
- Anglais
- Auteurs
- Sandra Cottier Bunting
- Éditeur
- Hodder Arnold H&S
- Publié
- 1996
- Format
- souple
- Pages
- 224
- ISBN10
- 0340631570
- ISBN13
- 9780340631577
- Séries
- Évaluation
- 4 sur 5
- Description
- This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.