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"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover
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Online Marketing, Richard Gay Pardee, Alan Charlesworth, Rita Esen
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Online Marketing
- Langue
- Anglais
- Auteurs
- Richard Gay Pardee, Alan Charlesworth, Rita Esen
- Éditeur
- Oxford University Press
- Publié
- 2007
- Format
- souple
- ISBN10
- 0199265852
- ISBN13
- 9780199265855
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,35 sur 5
- Description
- "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover