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Which media to use, and how best to use them for spreading your advertising message, are the core subjects of this book. The author evaluates the different media and the services, including media research, associated with them, explaining the roles of advertiser, agency and media owner.
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The Effective Use of Advertising Media, Martyn P. Davis
- Langue
- Année de publication
- 1992
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The Effective Use of Advertising Media
- Langue
- Anglais
- Auteurs
- Martyn P. Davis
- Éditeur
- Century
- Publié
- 1992
- Format
- souple
- ISBN10
- 0712654976
- ISBN13
- 9780712654975
- Séries
- Description
- Which media to use, and how best to use them for spreading your advertising message, are the core subjects of this book. The author evaluates the different media and the services, including media research, associated with them, explaining the roles of advertiser, agency and media owner.