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- 280pages
- 10 heures de lecture
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MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.
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Moving to E-business, Leslie Willcocks, Christel Sauer
- Langue
- Année de publication
- 2000
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- (souple)
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- Titre
- Moving to E-business
- Langue
- Anglais
- Auteurs
- Leslie Willcocks, Christel Sauer
- Éditeur
- Century
- Publié
- 2000
- Format
- souple
- Pages
- 280
- ISBN10
- 0712669833
- ISBN13
- 9780712669832
- Séries
- Mots clés
- Nonfiction, Technologie & Ingénierie, Motivation & Bien-être, Informatique & Internet, Entrepreneuriat, Internet
- Évaluation
- 4 sur 5
- Description
- MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.