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This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
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Managing Marketing, John Andrew Murray, Aidan O'Driscoll
- Inscriptions / soulignements
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 2,38 €
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