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Paramètres
- 832pages
- 30 heures de lecture
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For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.
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International Marketing, Richard A. Fletcher, Linden Brown
- Langue
- Année de publication
- 2005
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- Titre
- International Marketing
- Sous-titre
- An Asia-Pacific Perspective
- Langue
- Anglais
- Auteurs
- Richard A. Fletcher, Linden Brown
- Publié
- 2005
- Pages
- 832
- ISBN10
- 0733970036
- ISBN13
- 9780733970030
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.