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"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
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Essentials of Health Care Marketing - Fifth Edition, Eric N. Berkowitz
- Langue
- Année de publication
- 2021
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- (souple)
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- Titre
- Essentials of Health Care Marketing - Fifth Edition
- Langue
- Anglais
- Auteurs
- Eric N. Berkowitz
- Éditeur
- Jones & Bartlett Publishers
- Publié
- 2021
- Format
- souple
- Pages
- 600
- ISBN10
- 1284200159
- ISBN13
- 9781284200157
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 5 sur 5
- Description
- "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--