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Paramètres
- 480pages
- 17 heures de lecture
En savoir plus sur le livre
For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.
Achat du livre
Marketing of High-Technology Products and Innovations, Sanjit Sengupta, Jakki J. Mohr, Stanley Slater
- Langue
- Année de publication
- 2003
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- (rigide)
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- Titre
- Marketing of High-Technology Products and Innovations
- Langue
- Anglais
- Auteurs
- Sanjit Sengupta, Jakki J. Mohr, Stanley Slater
- Éditeur
- Pearson Education, Limited
- Publié
- 2003
- Format
- rigide
- Pages
- 480
- ISBN10
- 0131230239
- ISBN13
- 9780131230231
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques, Innovation
- Description
- For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.