Identity

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The edited monograph explores over a century of Czech graphic design and typography, offering a window into the work of the field's most prominent creators, experts, and theorists. It provides insights into an era that has been fully examined for the very first time. Discover the phenomenon of Czechoslovak film posters, the long tradition of book design, and contemporary type design, which are unique even on a global scale. Learn when graphic design is a powerful tool for cultivating society and when it becomes propaganda, and how graphic design and typography form and reflect the identity of this Central European nation. It brings together texts by leading theorists and designers, as well as essays by renowned experts, providing important historical and cultural context. It introduces the heroes of Czech graphic design and presents interviews with artists who are now following in their footsteps and representing Czech graphic design and typography in a global context. This meticulously designed book presents previously unpublished images, original sketches, mockups, photographs, and documents from private and public collections, making it an essential resource for anyone interested in the intersection of design, culture, and history. It maps the themes, history, current trends, and phenomena that shape our lives, forming an integral part of the culture.