Transforming Business

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A unique perspective of an evolved role for company leadership Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Big Data, Mobility and Globalization explores the influence of technology in the workplace and the implications to company culture, functional responsibilities and competitive advantage. This in-depth analysis illuminates emerging technological trends, the changing workforce, and the shifting face of business and industry while offering prescriptive guidance to leaders. What emerges from this book is an evolved role for company leadership, one of significant strategic value as cultural stewards capable of generating sustainable advantage for their companies in the most competitive market witnessed in decades.