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Foreword • Peter GorbIntroduction • Peter GorbVIEWPOINTSUsing Design Effectivesly • James PilditchWhy Design is Difficult to Manage • Angela Dumas, Allan WhitfieldIndustry and Design • Ivor OwenThe Social Psychology of Design • Lord GowrieDesign, Commerce and Culture • Stephen BayleyCASESDesign, Product Planning & Prosperity • Sir Terence BeckettManaging Design at British Rail • Jane PriestmanDesign into Management • Raymond Turner Designs on your Feet • John ClothierDesign and Strategic Change • Geoffrey MaddrellDesign Management at Richards • Derek LovelockImplementing Corporate Strategy • Sir Brian CorbyDesign for Profit • Sir Ralph Halpern
Achat du livre
Design Management, Peter Gorb, Stephen Bayley, Sir Terence Beckett, John Clothier, Sir Brian Corby, Angela Dumas, Lord Gowie, Sir Ralph Halpern, Derek Lovelock, Geoffrey Maddrell, Ivor Owen, James Pilditch, Jane Priestman, Raymond Turner, Allan Whitfield, Angela Whitfield
- Langue
- Année de publication
- 1990,
- État du livre
- Bon
- Prix
- 8,99 €
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