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'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.
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Feedback, Roger Ortuño Flamerich
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Feedback
- Sous-titre
- Direct and Interactive Marketing
- Langue
- Anglais
- Auteurs
- Roger Ortuño Flamerich
- Éditeur
- Index Books
- Publié
- 2008
- Format
- souple
- Pages
- 187
- ISBN10
- 8496774325
- ISBN13
- 9788496774322
- Séries
- Mots clés
- Nonfiction, Art / Culture, Design
- Description
- 'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.