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Architect + Entrepreneur

A Field Guide: Building, Branding, and Marketing Your Startup Design Business

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  • 174pages
  • 7 heures de lecture

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Part narrative, part business guide, this resource offers contemporary tips and advice from a seasoned architect launching a new venture. It presents innovative strategies that blend entrepreneurship with architecture and interior design. Starting a new business can be daunting, and many available resources for aspiring entrepreneur architects and designers are outdated, focusing on large firms and old models. This guide serves as a field manual for individuals or small teams ready to establish a design business, inspiring action with its relevant insights. Employing the lean startup methodology, the handbook promotes creating a minimum viable product and achieving small wins that align with a broader vision, encouraging you to "think big, start small, and learn fast." It addresses essential questions new business owners encounter, covering topics such as startup costs, business models, the integration of business and design, mindset, branding, internet marketing strategies, passive income ideas, fee setting, taxes, Standard Operating Procedures (SOPs), securing work, client relations, software, billing rates, and contracts. Building a business is a series of small steps. This guide outlines a path from idea to action, challenging you to craft a brand rather than just a business plan. By following the chapters sequentially, you will acquire the tools needed to create a profitable small business.

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Architect + Entrepreneur, Eric W. Reinholdt

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Année de publication
2015
product-detail.submit-box.info.binding
(souple),
État du livre
Bon
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15,49 €

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