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The Ultimate CRM Handbook
Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
Auteurs
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Paramètres
- 304pages
- 11 heures de lecture
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Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.
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The Ultimate CRM Handbook, John G. Freeland
- Langue
- Année de publication
- 2002
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- (rigide)
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- Titre
- The Ultimate CRM Handbook
- Sous-titre
- Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
- Langue
- Anglais
- Auteurs
- John G. Freeland
- Éditeur
- McGraw-Hill
- Publié
- 2002
- Format
- rigide
- Pages
- 304
- ISBN10
- 0071409351
- ISBN13
- 9780071409353
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, États-Unis, Gestion & Ressources humaines, Sur les livres
- Évaluation
- 3,2 sur 5
- Description
- Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.