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The Ultimate CRM Handbook
Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
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Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.
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The Ultimate CRM Handbook, John G. Freeland
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- Année de publication
- 2002
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