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Retail Disruptors

The Spectacular Rise and Impact of the Hard Discounters

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Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.

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Retail Disruptors, Jan-Benedict Steenkamp, Laurens Sloot, Nirmalya Kumar

Langue
Année de publication
2018
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(souple),
État du livre
Très bon
Prix
10,99 €

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