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Press Here
How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
Auteurs
Évaluation du livre
Paramètres
- 349pages
- 13 heures de lecture
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A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.
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Press Here, Annie Gurton
- Langue
- Année de publication
- 2001
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Press Here
- Sous-titre
- How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
- Langue
- Anglais
- Auteurs
- Annie Gurton
- Éditeur
- Ft Pr
- Publié
- 2001
- Format
- souple
- Pages
- 349
- ISBN10
- 0273653849
- ISBN13
- 9780273653844
- Séries
- Mots clés
- Nonfiction, Littérature mondiale, Commerce, Affaires & Gestion, Technologie & Ingénierie, Motivation & Bien-être, Marketing & Ventes, Communication
- Évaluation
- 3 sur 5
- Description
- A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.