How to Write a Successful Marketing Plan
A Disciplined and Comprehensive Approach - Second Edition - Revised and Expanded
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Paramètres
- 510pages
- 18 heures de lecture
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Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions
Achat du livre
How to Write a Successful Marketing Plan, Roman G. Hiebing Jr., Scott W. Cooper
- Langue
- Année de publication
- 1997
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Très bon
- Prix
- 2,49 €
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- How to Write a Successful Marketing Plan
- Sous-titre
- A Disciplined and Comprehensive Approach - Second Edition - Revised and Expanded
- Langue
- Anglais
- Auteurs
- Roman G. Hiebing Jr., Scott W. Cooper
- Éditeur
- NTC Business Books
- Publié
- 1997
- Format
- rigide
- Pages
- 510
- ISBN10
- 0844232025
- ISBN13
- 9780844232027
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, Gestion & Ressources humaines, Marketing et relations publiques, Planification
- Évaluation
- 3 sur 5
- Description
- Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions