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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.
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The Complete Idiot's Guide to Marketing, Sarah White
- Langue
- Année de publication
- 2003
- Reliure
- (souple)
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- Titre
- The Complete Idiot's Guide to Marketing
- Sous-titre
- Second Edition
- Langue
- Anglais
- Auteurs
- Sarah White
- Éditeur
- Alpha
- Publié
- 2003
- Format
- souple
- Pages
- 464
- ISBN10
- 1592571352
- ISBN13
- 9781592571352
- Séries
- Catégories
- Mots clés
- Commerce, États-Unis, Écriture, Marketing et relations publiques
- Évaluation
- 2,8 sur 5
- Description
- From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.