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The Clickable Corporation

Successful Strategies for Capturing the Internet Advantage

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Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.

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The Clickable Corporation, Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates

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Année de publication
1999
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État du livre
Très bon
Prix
5,49 €

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