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Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.
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The Clickable Corporation, Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates
- Langue
- Année de publication
- 1999
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Très bon
- Prix
- 12,49 €
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