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Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
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Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan
- Langue
- Année de publication
- 2010
- Reliure
- (rigide)
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- Titre
- Marketing Lessons from the Grateful Dead
- Sous-titre
- What Every Business Can Learn from the Most Iconic Band in History
- Langue
- Anglais
- Auteurs
- David Meerman Scott, Brian Halligan
- Éditeur
- John Wiley And Sons Ltd
- Publié
- 2010
- Format
- rigide
- Pages
- 192
- ISBN10
- 0470900520
- ISBN13
- 9780470900529
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Motivation & Bien-être, Thématique musicale, Économie, États-Unis, Entrepreneuriat, Marketing et relations publiques
- Évaluation
- 3,85 sur 5
- Description
- The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.