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Paramètres
- 320pages
- 12 heures de lecture
En savoir plus sur le livre
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
Achat du livre
The Expressive Organization, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Très bon
- Prix
- 1,79 €
Modes de paiement
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- Titre
- The Expressive Organization
- Sous-titre
- Linking Identity, Reputation, and the Corporate Brand
- Langue
- Anglais
- Éditeur
- Oxford University Press
- Publié
- 2000
- Format
- souple
- Pages
- 320
- ISBN10
- 0198297793
- ISBN13
- 9780198297796
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Thématique juridique, Économie, Gestion & Ressources humaines, Marketing et relations publiques, Écrits rassemblés, Industrie
- Évaluation
- 3,65 sur 5
- Description
- This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?