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Dyson

How One Man and His Machine Conquered Our Homes

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  • 173pages
  • 7 heures de lecture

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Annotation. This book ranges wide and deep, examining the marketing assumptions, commercial strategy and psychology of the Dyson business. It covers the rise of Dyson, but also explores how and if the business can move beyond its reliance on the vacuum cleaner. It concludes with the radically simple Dyson guide to marketing. Book jacket.

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Dyson, Iain Carruthers

Langue
Année de publication
2007
product-detail.submit-box.info.binding
(souple),
État du livre
Très bon
Prix
4,79 €

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2,0
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