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Doing Research in Business and Management - Second Edition

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The book offers a comprehensive guide to research methods in business management, presenting fundamental principles in an accessible manner. It covers the entire research process, from crafting a research proposal to executing a complete project. This resource is designed to support students in understanding and applying various research techniques effectively.

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Doing Research in Business and Management - Second Edition, Mark Saunders, Philip Lewis

Langue
Année de publication
2017
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(souple)
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Titre
Doing Research in Business and Management - Second Edition
Langue
Anglais
Publié
2017
Format
souple
Pages
280
ISBN10
129213352X
ISBN13
9781292133522
Séries
Description
The book offers a comprehensive guide to research methods in business management, presenting fundamental principles in an accessible manner. It covers the entire research process, from crafting a research proposal to executing a complete project. This resource is designed to support students in understanding and applying various research techniques effectively.