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Paramètres
- 496pages
- 18 heures de lecture
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This history of public relations shows how the art of PR has moulded the public mind and warped the contours of American democracy. The story began during World War I when Ivy Lee sounded the dawn of an era in which public relations would become a paramount feature of society.
Achat du livre
PR!, Stuart Ewen
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 14,99 €
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